(2024)
STARS LOTTERY ALBERTA
Motion Design | Advertising | Asset Development
After three successful years, the "lottery on a mission" underwent a revamp. Spearheaded by DDB, the new creative direction emerged as “the lottery that goes above and beyond.” The integrated campaign targeted all Albertans through diverse media channels such as TV, print, OOH, etc. Particularly crucial were social and online ads, utilized to boost ticket sales. With the overall creative overhaul, there was an opportunity to create a motion language that stood out. One that brought the energy of the air ambulance to your screen.
Work done at DDB Canada.
CREDITS
VP, Creative Director
Eva Polis
VP, Design
Howard Poon
Design Director
Adnan Huseinovic
Design Team
Adnan Huseinovic, John Naboye, Hilary Zak
Copywriting
Eva Polis, Krystin Royan
Motion
John Naboye
Group Account Director
Andrew Moschuk
Accounts Team
Wafia Ramprashad, Zech del Rosario
Helicopter Renderings and Animations
PostPro Media
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Client
STARS Air Ambulance
Agency
DDB Canada