(2023)
LOVE YOUR BRAIN
Art Direction | Social Media | Video
While it’s legal to buy cannabis once you turn 18, your brain isn’t really fully developed until around the age of 25. Specifically, the front of your brain—the area that controls your judgment and personal awareness—is the last part of your brain to mature fully. As a result, cannabis use before the age of 25 can have an impact on how your brain develops.
To create awareness about the effects of cannabis use, DDB collaborated with RapidFire Theatre to create various short videos of different ways to love your brain through comedic and relatable scenarios for people under 25.
Work done at DDB Canada.
CREDITS
VP, Creative Director
Eva Polis
VP, Design
Howard Poon
Senior Copywriter
Krystin Royan
Art Direction, Design and Motion
John Naboye
Group Account Director
Denise Williams
Accounts Team
Eden Lane, Zech del Rosario
Director of Production / Producer
Debbie Shinehoft
Videographer / Editor
Alexander Milo (Lex Milo)
Brain Concept Art
Pulp Studios
Brain Prop Development
Charron Custom Propbuilding and FX
Talent
RapidFire Theatre (Chris Borger and Marguerite Lawler)
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Client
AGLC + CannabisSense
Agency
DDB Canada