RGD DesignThinkers
2022: Defy

Role:
Design Concepting
Icon Development
Environmental Design
Motion Design

Designers are a hard group to impress. So how do you impress them at Canada’s largest design conference, RGD’s DesignThinkers? You challenge them to defy everything to know.

To show designers what they could defy, an event identity was crafted with the spirit of modernism. It was supported by simple but intentional motion design, environmental graphics, and a program book.

Made with teamwork → DDB Canada.

Completed at DDB Canada

Year2022

VP, Creative Director:
Eva Polis

VP, Design:
Howard Poon

Associate Design Director:
Adnan Huseinovic

Senior Art Director:
Dax Fullbrook

Design Team:
Adnan Huseinovic
John Naboye
Hilary Zak
Mike Berson

Copywriters:
Eva Polis
Krystin Royan
Paul Lemmerick
Additional Motion:
Post Pro Media

Website Development:
Nurun
Account Manager:
Kevin Straughan

Client:
Association of Registered Graphic Designers (RGD)

Awards

Applied Arts / Design Annual 2023

Young Blood Motion Design

Young Blood Entire Design Program

Complete Brand Identity - Campaign

Entire Design Program - Campaign

Entire Promotional Design Program - Campaign

Environmental/Experiential Application - Series

Craft - Motion/Animation - Series

Craft - Illustration - Series

Pro Bono Entire Design Program - Campaign
Applied Arts / Illustration Annual 2023

Environmental/Spaces Illustration - Series
101st Marketing Awards

Graphics (Silver)

Brand Identity (Bronze)
The ONE Show
Finalist in Design, Brand Identity - System

ACE Awards 2022

Best in Show

Design

Illustration

Experiential/Non-Permanent Installation

Identity System

Merits in Typography, Printing, Brochure/Print Collateral, Poster Series

Ad Rodeo Anvils 2023

Design - Illustration Series

Design - Brand Identity

Craft - Animation

Print - Brochure, Catalogue or Book

Best in Show Finalist
2023 RGD Branding Awards
Element Award: Environmental/Experiential
Integrated Award: Branding Programs