STARS LOTTERY ALBERTA
Role:
Design Concepting
Motion Design
Asset Development
After three successful years, the "lottery on a mission" underwent a revamp. Spearheaded by DDB, the new creative direction emerged as “the lottery that goes above and beyond.” The integrated campaign targeted all Albertans through diverse media channels such as TV, print, OOH, etc. Particularly crucial were social and online ads, utilized to boost ticket sales. With the overall creative overhaul, there was an opportunity to create a motion language that stood out. One that brought the energy of the air ambulance to your screen.
Completed at DDB Canada (2024)
VP, Creative Director – Eva Polis // VP, Design – Howard Poon // Associate Design Director – Adnan Huseinovic // Design Team – Adnan Huseinovic, John Naboye, Hilary Zak // Motion Design – John Naboye // Copywriters – Eva Polis, Krystin Royan // Accounts Team – Wafia Ramprashad, Zech del Rosario, Andrew Moschuk // 3D Helicopter Renders – Post Pro Media
Client – STARS Air Ambulance