STARS LOTTERY AB
The Lottery That Goes Above and Beyond
Role:
Design Concepting
Motion Design & Direction
Asset Development
After three successful years, the "Lottery on a Mission" campaign underwent a creative refresh. Led by DDB, the new platform evolved into "the lottery that goes above and beyond," inspiring a bold visual direction across television, print, out-of-home, social, and digital media.
With the refreshed creative direction came the opportunity to develop a distinctive motion language that translated the speed, urgency, and energy of the STARS air ambulance into dynamic digital experiences. We designed and animated a flexible system of motion and supporting assets that could seamlessly scale across social and digital placements while maintaining a cohesive visual identity. The result was a robust library of reusable assets and animations that elevated the campaign's digital presence and helped drive ticket sales through engaging, high-impact creative.
Completed at DDB Canada (2024)
VP, Creative Director – Eva Polis // VP, Design – Howard Poon // Associate Design Director – Adnan Huseinovic // Design Team – Adnan Huseinovic, John Naboye, Hilary Zak // Motion Design – John Naboye // Copywriters – Eva Polis, Krystin Royan // Accounts Team – Wafia Ramprashad, Zech del Rosario, Andrew Moschuk // 3D Helicopter Renders – Post Pro Media
Client – STARS Air Ambulance