STARS Lottery Alberta
Role:
Design Concepting
Motion Design
Executing Social, OOH & Print Materials
Asset Development
After three successful years, the "lottery on a mission" underwent a revamp. Spearheaded by DDB, the new creative direction emerged as “the lottery that goes above and beyond.” The integrated campaign targeted all Albertans through diverse media channels such as TV, print, OOH, etc. Particularly crucial were social and online ads, utilized to boost ticket sales. With the overall creative overhaul, there was an opportunity to create a motion language that stood out. One that brought the energy of the air ambulance to your screen.
Completed at DDB Canada
Year2024
VP, Creative Director:
Eva Polis
VP, Design:
Howard Poon
Design Director:
Adnan Huseinovic
Design Team:
Adnan Huseinovic
John Naboye
Hilary Zak
Copywriters:
Eva Polis
Krystin Royan
Motion:
John Naboye
Helicopter Renderings & Animation:
Post Pro
Group Account Director:
Andrew Moschuk
Accounts Team:
Wafia Ramprashad
Zech del Rosario
Client:
STARS Air Ambluance