Over the years, I helped Servus Credit Union with a couple of campaigns ranging from digital asset executions to animated TV spots. Below are some of the selected works from over the years.
Branch Opening
Video Template
Role: Concepting Art Direction
A fun, templated animation for future branch openings that target young, digital-savy families.
Completed at DDB Canada (2023)
VP, Design – Howard Poon // Designer + Art Director – John Naboye // Copywriter – Krystin Royan // Illustration + Animation – Piotr Cieresynski // Audio Production – KOKO Productions
Client – Servus Credit Union
Demand Account
Campaign
Role: Concepting Art Direction
Focusing on promoting personalized, banking accounts, we brought in the "exciting parts of life” through whimsical 3D animations showing scenarios that Albertans can relate to. These spots ran during high-profile national broadcasts such as the 2024 and 2025 Stanley Cup Finals.
Completed at DDB Canada (2024)
VP, Design – Howard Poon // Designer + Art Director – John Naboye, Hilary Zak // Copywriter – Ryan Leeson // Illustration + Animation – Bifurk // Audio Production – KOKO Productions
Client – Servus Credit Union
Always On Campaign:
3D Animations
Role: Concepting Art Direction Motion Design 3D IllustrationThese simple 3D illustrated animations were created for a performance-driven campaign in collaboration with Adylic. The creative works alongside various copy combinations related to Servus’ investing accounts.
Completed at DDB Canada (2024)
VP, Design – Howard Poon // Designer + Motion Designer – John Naboye // Copywriter – Ryan Leeson