RGD DesignThinkers 
2022: Defy


Role:
Design Concepting
Icon Development
Environmental Design
Motion Design

Designers are a hard group to impress. So how do you impress them at Canada’s largest design conference, RGD’s DesignThinkers? You challenge them to defy everything to know. 

To show designers what they could defy, an event identity was crafted with the spirit of modernism. It was supported by simple but intentional motion design, environmental graphics, and a program book.

Made with teamwork → DDB Canada.





Completed at DDB Canada
Year2022

VP, Creative Director: 
Eva Polis  

VP, Design:
Howard Poon

Associate Design Director: 
Adnan Huseinovic

Senior Art Director:
Dax Fullbrook

Design Team: 
Adnan Huseinovic
John Naboye
Hilary Zak
Mike Berson

Copywriters:
Eva Polis
Krystin Royan
Paul Lemmerick

Additional Motion:
Post Pro Media

Website Development:
Nurun

Account Manager:
Kevin Straughan

Client:
Association of Registered Graphic Designers (RGD)



Awards

Applied Arts / Design Annual 2023
Young Blood Motion Design
Young Blood Entire Design Program
Complete Brand Identity - Campaign
Entire Design Program - Campaign
Entire Promotional Design Program - Campaign
Environmental/Experiential Application - Series
Craft - Motion/Animation - Series
Craft - Illustration - Series
Pro Bono Entire Design Program - Campaign

Applied Arts / Illustration Annual 2023
Environmental/Spaces Illustration - Series
101st Marketing Awards
Graphics (Silver)
Brand Identity (Bronze)

The ONE Show
Finalist in Design, Brand Identity - System

ACE Awards 2022Best in Show
Design
Illustration
Experiential/Non-Permanent Installation
Identity System
Merits in Typography, Printing, Brochure/Print Collateral, Poster Series

Ad Rodeo Anvils 2023Design - Illustration Series
Design - Brand Identity
Craft - Animation
Print - Brochure, Catalogue or Book
Best in Show Finalist

2023 RGD Branding Awards
Element Award: Environmental/Experiential
Integrated Award: Branding Programs
John Naboye 
©2025
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Calgary, AB