Cold Pressed Obsessed Roles: Art Direction (3D + Motion) Design Concepting and Development Asset Development Post Production Art
Rather than simply telling people Evolution Fresh Juices are functional and nutrient-dense, we dramatize that obsession. This campaign leans into the people who are as obsessed with their workouts as with what they drink. They’re not just obsessed. They’re cold pressed nutrient obsessed.
In addition to the live action shots, we created a 3D world of explosive ingredients for each juice flavour, which would serve as the campaign’s identity. The result is thirst-quenching visual treatments that complement the obsessive nature of our characters.
Completed at Funday (2026)
Chief Creative Officer – Jared Folkmann // Executive Creative Director – Kathryn Whiteside // Creative Director – Ben Motz // Design + Art Direction – John Naboye // Producer – Melania Melikian // Editor – Lily Zakaryan // Lock Up Animation – Karen Hovhannisyan // Client Services Director – Yvonne Pikula // Senior Engagement Manager – Caitlin Snowdon Production Company – The Bear // Director – Berndt Mader
// Executive Producer – Elizabeth Spiva //
Producer – Janice Woods
3D End Cards + Bottle Renders – Proper (Chapman Bullock) // Colour – Cereal Post (Patrick Gong) // Sound – Flip 78 (Eric Mosher)