Social ContentRoles: Art Direction Meme Conceptualizing Design Concepting Asset Development
In today’s world of social media, almost anything goes. For Denny’s, we capitalized on various cultural moments, insights, and trends, while also creating new branded content that contributed to the account’s cult following. The content below is just a fragment of what was created for America’s Diner.
Lo-fi-inspired edits that caught the attention of almost every goldfish out there.
Cravable moments that gave followers a break from the chaos.
Using the same, lo-fi approach, we revived Denny’s brand association with baseball throughout the 2025 MLB season.
Gave love to Denny’s Hispanic audience through branded WhatsApp stickers.
Also produced some gems for the folks on X.
Completed at Funday (2025)
Creative Chief Officer – Jared Folkmann // Creative Directors – Ben Motz, Stefan Smith // Art Director – Will McKeown // Senior Designers – John Naboye, Garrett Poon // Designer – Eden Kopytko // SeniorCopywriter – Sam Angus // Senior Social Strategist – Kendra Yurczyszyn // Digital Content Creator – Kenneth Collins // Animator – Levon Baghdasaryan // Producer – Melania Melikian // Engagement Managers – Caitlin Snowdon, Dayse Velloso Client – Denny’s (USA)